Brand Highlight: Season Three

Written By: Isa Valla


Recently, with the popularity of hikercore and vintage styles, many individuals are looking towards boots as a legitimate footwear option. Heritage brands such as Dr. Martens, Redwing, and Timberlands are timeless classic options, but there is a gap in the current market for more affordable boots with a hiking style silhouette.

(Source: @isavvllv)

(Source: @Ricsteezy)


This hiking boot style has garnered some media attention via Instagram with pieces such as the Paria Farzaneh x Converse sneaker-boot and the Wilson boot from Reese Cooper.


(Source: Highsnobiety)


(Source: Reese Cooper)

This is where Season Three comes in. Run by MIT graduates, Jared Ray Johnson and Adam Klein, the boot fits seamlessly into any gorpcore, vintage, or even streetwear wardrobe. The duo felt that they could contribute more to the world than just software. Nearly 50 prototypes and a year later, the Ansel boot was born.

(Source: @season_three)

(Source: @season_three)


Season Three has deeply set values regarding racial and gender equity, LGBTQ+ rights, high-quality materials in garments, and fair labour and pay. They do not call themselves sustainable, but make the effort to use quality, sustainable materials in their boots.


The boot comes in both mens and womens sizing and is made of quality materials such as environmentally conscious tanned nubuck leather and New Zealand ZQ Certified merino wool. The boots are hand-made in a factory in Northern Italy, so you can feel comfortable knowing that the workers behind the boot are being paid fair wages. They come with Ortholite insoles for sneaker-like comfort, with a Vibram sole for durability and a Goodyear welt to keep them waterproof and allow them to be resoled in the future. The boots will arrive to you in recycled packaging.


(Source: @season_three)

 

Season Three is a brand that I will be watching closely for the coming year, and I’m excited to see smaller footwear brands like them come out of the woodwork and provide the masses with a quality product.









References for info and pictures


https://design-milk.com/season-three-breaks-down-the-design-process-behind-the-ansel/

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