Virtual Fashion Shows

Without a doubt, 2020 has been a catalyst for change amongst all industries. One of the ways it has affected the fashion industry is with the introduction of virtual fashion shows. Events such as Paris Fashion Week, London Fashion Week, and other fashion shows throughout the world have been altered to adhere to COVID-19 restrictions. In this article, I share my two cents on why virtual fashion shows may become a permanent fixture.

Exclusivity

The exclusivity of in-person fashion shows has always been something that draws people to the event. While many A-list professionals have the opportunity to attend the events year after year, many do not. What the virtual fashion show does is give access to everyone, allowing people to experience the show in the same manner. This is most important for critics and reviewers. It is commonly known that critics typically refrain from dishing out any criticism of a show because they do not want to risk not being invited back to the shows. Nonetheless, I think the biggest positive that virtual fashion shows offer is democratizing the experience for anyone who is interested in the event.

Production Value

Production value is how I describe the quality and the creativity of a show. This, to me, is one of the most interesting parts of virtual fashion shows. Because fashion houses and designers don’t necessarily need to be in London or Paris to create their shows, going virtual opens up a world of possibilities for fashion brands to create without the constraint of a venue. This is a very interesting possibility that may cause a dramatic shift from what traditional fashion shows have brought in the past.

What Are Your Thoughts?

Let me know what you think about virtual shows and whether or not you think they are good or bad for the industry. I would love to see your perspective in our comment section.